About the Company

Hudson London are a footwear company based in east London. They make smart, edgy shoes and boots for smart, edgy people.

Project Outline

Look for areas of improvement in the user journey by analysing how visitors were using the site. Make appropriate changes in the UI and structure of the site based on this data.

Key Skills

UI Design
Digital Design
Front-end development

Ecommerce UI Design

Landing Page Design & Development

Hudson London, known for their smart footwear, were launching a new sneaker range. We decided that a landing page would be the perfect way to introduce potential customers to the new collection. I designed and coded the responsive page to not only look great across all device sizes, but also be engaging through the use of appropriate animations based on the user's scroll position.